What Is a Data Center?
A data center houses servers, storage, and networking with robust power and cooling for digital services (web, cloud, finance, health, research, public safety). [IEA overview]
Myth vs. Fact
What Drives Demand for Data Centers?
- AI workloads. Meta is building ultralarge GPU clusters—including a 24,576-GPU cluster—for training models like LLaMA 3. [Engineering at Meta]
- Cloud infrastructure. Cloud platforms (AWS, Azure, GCP) consist of real server farms backing business IT, streaming, and more—not mythical abstractions. [IEA]
- Social and streaming services. The Open Compute Project shows how big operators like Meta design and deploy massive hardware to serve social, video, and messaging demand. [Wikipedia: Open Compute Project]
- Bottom line: the cloud, social media, and streaming services depend on physical data centers. Reducing demand for digital services = reduced data center growth.
Energy Use: The Facts
In the U.S., DOE/EIA analysis shows data centers consumed ~4.4% of U.S. electricity in 2023, with estimates rising to ~6.7–12% by 2028 depending on buildout and efficiency. [U.S. DOE (Dec 2024)]
Industry average PUE (power usage effectiveness) is ~1.58, meaning ~58% overhead for cooling/power systems; newer hyperscale data centers tend to be more efficient. [Uptime Institute (Feb 2024)]
Water Use & Cooling Technology
- Global water use by data centers is estimated at ~560 billion liters per year, expected to double by 2030 with growing AI/compute demand. [Wikipedia: Water consumption]
- A 100 MW data center can use up to 2 million liters per day—comparable to ~6,500 US households. [Wikipedia: Water consumption]
- Closed-loop, immersion, and waterless cooling systems are increasingly used to lower water use. [ITPro: Cooling alternatives (Jul 2025)]
- A UK report showed 64% of commercial data centers use under 10,000 m³/year—less than a leisure center—thanks to modern cooling strategies. [ITPro (UK data, Aug 2025)]
- Across U.S. data centers, water use totals ~400 million gallons per day; less than 1/3 actively track usage. [LBNL: Water Efficiency]
Community Impact: Noise, Pollution, Land Use
- Noise from HVAC and generators must comply with local ordinances; some areas are updating guidelines for low-frequency noise. [JLARC 2024]
- Rapid development in regions like Northern Virginia has raised community concerns about noise, emissions, and land use. [Business Insider (May 2025)]
- Operators often implement measures like acoustic walls, generator runtime limits, and landscaping buffers to reduce impact. [ULI White Paper (2024)]
Summary Table: Data Centers (2025, US/EU)
Topic | Key Facts | Source |
---|---|---|
Demand Drivers | AI infrastructure, cloud services, and platforms like Meta require physical data centers. | Engineering at Meta, IEA, Wikipedia: OCP |
Energy Use | Global energy use ~ 945 TWh by 2030; U.S. share ~4.4% in 2023 rising to ~6.7–12% by 2028. | IEA, DOE |
Water Use & Cooling | ~560 billion L/year globally; high-water data centers may use 2 million L/day; alternatives lower usage. | Wikipedia, ITPro, ITPro (UK study) |
Noise & Land Use | Regulated noise; community impact observed in high-growth areas like Northern VA. | JLARC, Business Insider |
Last fact-check: August 22, 2025. All links were live and verified during this revision.